Price Shopper searches and then matches lead-in prices from multiple suppliers for the next 90 arrival dates. Matched lead-in prices are converted in to a KPI which we call ‘Meet Beat Ratio’ (or MBR). MBR is the ratio of prices that match or are lower than the competitor’s price. It approximates the market share that would be achieved with a customer.
The average Meet Beat Ratio for the Peninsula Excelsior = 31% which indicates that it's competitiveness is consistently low over the next 90 days.
These price charts show that both of our main competitors (Suppliers A and B) are beating our Direct (static) price when it is available. The only dates where our price is lowest is when our 3rd party rate (from another supplier) beats A and B.
The median price differential is 3.1% and could mean that our mark-ups are higher or we do not have rate parity.