Price Shopper searches and then matches lead-in prices from multiple suppliers for the next 90 arrival dates. Matched lead-in prices are converted in to a KPI which we call ‘Meet Beat Ratio’ (or MBR). MBR is the ratio of prices that match or are lower than the competitor’s price. It approximates the market share that would be achieved with a customer.
Our Lead in price Meet Beat Ratios show Istanbul averages 14% for the next 90 stay dates.
Meet Beat Ratio vs. supplier A is very low, always below 10%.
Meet Beat vs. Supplier B frequently equals zero which usually means that no prices were returned for those dates. When requests return prices, Meet Beat Ratio is acceptable, between 60% and 70%. However, failure to provide responses is negatively impacting average Meet Beat Ratio.
Supplier C provides commissionable BAR rates. Meet Beat is at or near to 100% on all dates as would be expected.
Choosing a date where Supplier B is returning search responses (5th March), we get these example Meet Beat Ratios:
Supplier A competes for 123 (or 89%) of the total 138 matched properties and our price only beats Supplier A for 9 properties or 7% of matches.
Supplier B is only supplying 18 matched properties and their Meet Beat Ratio is low.
Of our 6 directly contracted hotels, 2 were beaten by Supplier A.